Case Study: Sandcastle Waterpark, Blackpool

/Case Study: Sandcastle Waterpark, Blackpool
Case Study: Sandcastle Waterpark, Blackpool 2017-10-18T18:30:27+00:00

Sandcastle Waterpark has had an exemplary reputation for its accessibility for many years but wanted to take their accessibility to another level.

Managing Director John Child asked us to review and redesign the Accessibility section of their website so that it accurately showcased the accessible facilities, information and customers services at the waterpark for guests with access needs. It also needed to be visually appealing and easy to navigate.

We assessed the ‘Accessibility’ sections of VisitEngland’s Top Ten visitor attractions, selecting what we felt were the best features. We then added to this our own ‘wish list’ of ideal features as parents of young people with access needs.

Pulling all these features together we created the new Accessibility section of the Sandcastle waterpark website. It is informative, attractive and very easy to find the information you need.

We provided design guidance for the Waterpark’s new, autism-friendly Quiet Room which now provides a calming space for visitors with autism to relax if they become overwhelmed by the waterpark environment. The Sensory Story we created also helps to prepare people on the autism spectrum for the sights, sounds, tastes, textures and smells they might experience during a visit.

Our Tops Tips For Guests With Autism’ leaflet summarises all the facilities and services available for guests with autism at the waterpark as outlined above, together with other pointers such as taking advantage o f the Quiet Starts at the beginning of each day. These provide a quieter environment for guests with autism to acclimatise to the waterpark environment.

The facilities and services available for disabled guests are summarised in an Access Guide leaflet (add link to Access Guide) which is available on-line and on arrival at the Waterpark.

We are proud to say that the Accessibility section of the Sandcastle website, complete with all of the above has subsequently described by an attraction assessor as ‘the best I have ever seen’.